Fractal
A Professional Trading Platform
Visit Website
Ultra Low Latency Financial Trading Suite for Arbitrage and High Frequency Trading
#tags
Brief
Factal is a program collection extensively utilized across various professional trading sectors, including algorithmic, high-frequency trading, portfolio creation, and hedging. It's known by monikers such as CONVEX and NEBULA in the professional trading community.
Role and Responsibilities
As a UI/UX Designer, I played a pivotal role in the first phase of the Factal UI redesign. My responsibilities included:
User Research: Conducting in-depth interviews and surveys with professional traders to understand their workflows, pain points, and expectations from the UI.
Wireframing and Prototyping: Creating low-fidelity wireframes and high-fidelity prototypes to visualize the redesigned UI and gather feedback.
Design System Development: Establishing a consistent design system, including typography, color palette, and component library, to ensure a cohesive user experience across different features.
Interface Design: Designing intuitive and visually appealing interfaces for key features, such as dashboard, portfolio management, order execution, and analytics.
Usability Testing: Conducting usability tests with target users to identify and address any usability issues and refine the design.
Target Users
The target users for the Factal UI redesign are professional traders who work in the following sectors:
Algorithmic trading: Traders who use computer programs to execute trades automatically.
High-frequency trading: Traders who use sophisticated algorithms to execute trades at high speeds.
Portfolio creation: Traders who manage portfolios of investments.
Hedging: Traders who use financial instruments to protect themselves against risk.
The old interface of Fractal. The tradition complex confusing and difficult to understand dashboard.
Product Development Process
Research: Gather insights into user needs, pain points, and industry trends.
Ideation: Brainstorm and conceptualize potential UI improvements.
Design: Create wireframes, prototypes, and a design system.
Development: Build the UI components and features.
Testing: Conduct thorough testing to ensure quality and usability.
Launch: Deploy the redesigned UI to production.
Iteration: Continuously monitor and improve based on user feedback and analytics.
Key Considerations:
User-Centered Design: Prioritize user needs and experiences.
Agile Methodology: Be flexible and adaptable to changes.
empathising
User Interview Questions
What are your primary goals when using a trading platform?
What are your biggest challenges when using Factal or other trading platforms?
How important is real-time data access to your workflow?
What features do you find most useful in a trading platform?
How would you rate the overall usability of Factal's current interface?
What improvements would you like to see in Factal's UI?
User Goals and Needs
Ability to quickly and accurately place and manage orders.
Access to up-to-date market data and news.
Ability to create and manage complex portfolios.
Access to tools for analyzing market trends and making informed decisions.
A user-friendly interface that is easy to navigate and understand.
Pain Points
Difficulty understanding and using complex features.
Slow loading times and laggy interface.
Lack of consistency across different features and screens.
Difficulty customizing the interface to meet individual needs.
Difficulty integrating with other trading platforms and tools.
Ideation
Brainstorming Sessions
Competitive Analysis
Feature Prioritization
Design Concepts
Brainstorming
Competitive Analysis
NSE NOW
ODIN
Zerodha Kite
Upstox
Raghunandan Money
Arihant Capital
Design
Low FI Wireframes
High Hi Wireframes
This encapsulates the initial stage of crafting the upgraded edition of the fractal as a convex