Postr.store
Elevate Your Walls with Art.
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Postr.store is my personal e-commerce venture, a passion project where I wear the hat of both designer and entrepreneur.
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Brief
Postr.store is my personal e-commerce venture, a platform where art meets accessibility. We curate a collection of high-quality posters, available in framed and unframed options, to suit a variety of styles and budgets.
Here's what sets Postr.store apart:
Curated Selection: We handpick unique and visually stunning posters to inspire your creativity and transform your living space.
Multiple Sizes: Our posters come in standard A3, A4, and A5 sizes, ensuring a perfect fit for any wall.
Framing Options: Choose between framed and unframed options to customize your purchase and match your aesthetic.
Seamless Shopping: Enjoy a user-friendly experience with secure online ordering and timely delivery.
Postr.store is more than just a poster store; it's a platform for self-expression and creative exploration. We believe that art should be accessible to everyone, and we strive to provide a curated selection of posters that will add a touch of personality and style to any home or office.
Target Customers
Interior designers and decorators: They often seek unique wall art to enhance their projects
Homeowners: People looking to personalize their living spaces with artwork.
Office workers: Those who want to add a touch of personality to their workspace.
Art enthusiasts: Individuals who appreciate and collect art.
Gift seekers: People looking for thoughtful and unique presents for friends and family.
Product Development Process
- Conducted extensive research to understand customer preferences and market trends.
- Identified a growing demand for high-quality, visually appealing posters.
- Defined distinct product categories to cater to diverse customer needs.
- Categories included framed posters, unframed posters, and various sizes (A3, A4, A5).
- Collaborated with talented designers to create original and aesthetically pleasing poster designs.
- Incorporated a range of styles to appeal to a broad audience.
Marketing and Sales Strategy
- Partnered with a developer to create a user-friendly e-commerce store on Shopify.
- Established active social media accounts on Instagram and Facebook.
- Consistently posted high-quality content to showcase our products and engage with the audience.
- Produced captivating Instagram Reels to showcase our posters in various settings.
- Used Reels to run targeted Meta ads to reach a wider audience.
Future plans
- Looking ahead, I am committed to continuously elevating Postr.store by investing in product development and innovation. This includes exploring new design styles, expanding product categories, and incorporating emerging trends in the art and design world. By staying ahead of the curve, I aim to offer a diverse and captivating collection that resonates with a broader audience.
- Maintaining a customer-centric approach will remain paramount. I will actively seek feedback from customers to understand their evolving needs and preferences. This valuable input will inform future product decisions and ensure that Postr.store continues to offer products that truly resonate with our target market.
- To reach an even wider audience, I plan to explore opportunities for expanding distribution channels. This may involve partnering with select retailers or exploring wholesale options. By diversifying our sales channels, we can introduce Postr.store to new markets and increase brand visibility.